It’s what people first notice about your brand. It represents – and is – your brand. But how does your company logo affect the way your brand is perceived? A company logo is a symbol of your company’s identity. It creates the first impression of your company and expresses your company’s value all in one. People have learned to associate a brand’s logo with its values and character.
What are these associations, and why are they important to keep in mind for your logo? A company logo says a lot about your brand: Who you are, what you do, and why you do what you do. Considering logo type, color, and shape, here is what your company logo says about you. The style of your logo should not go overlooked – it will represent who you are as a brand. Your logo should be present everywhere you are in your stores, on your website, on your apparel and miscellaneous swag, etc. Therefore, you want a logo that you will be proud to see everywhere you go. And you also want your logo to fit in with relevant trends.
Abstract logos can be memorable if well designed but can also be confusing and unrelated if not thought of carefully. Nike’s swoosh logo is one of the most recognizable abstract logos around. Abstract and pictorial logos should always be carefully thought through so your consumers don’t get confused. They should be straightforward and represent your brand’s attitude or services in some sort of way.
Which Is the Best Logo for Your Company?
This all depends on the name of your company and what you offer or sell. Each company has something different to put on the table, so your logo should directly reflect who your brand is.
Short company names can typically succeed with a wordmark logo to keep the simplicity of the brand. Be sure, however, to carefully consider the fonts of your logo, as a font can just as easily carry emotion like color. Pick a font that represents your brand’s personality, not one that contradicts it.
What Your Company Logo Color Says About Your Brand.
Colors are what make your brand logo pop. In fact, 85 percent of shoppers say the color is a primary reason why they buy a particular product. Company colors will also be used in your web design, products, and more, it’s important to sit down and think about the colors you want to represent your brand. Who is your brand, what are you selling, and how do you want your audience to feel about it? Ask yourself these questions when choosing your logo colors. You should aim to match the mood of your brand and audience.